Transport Airlines

KLM Wants to Surprise Travelers with In-Flight Gifts from Grounded Friends


Dec 09, 2013 11:40 am

Skift Take

KLM isn’t afraid to experiment, even if some ideas (social seating?) sound like real duds. This, on the other hand, is a welcome treat and a great reason why anyone flying KLM should tell all their friends what airline they will be on.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

KLMSurprise  / Flickr

KLM surprises newlyweds on a flight to Bali with champagne in special wedding glasses. KLMSurprise / Flickr

Dutch airline KLM is launching an awe-inducing initiative that lets people send surprise gifts to travelers during their flights.

The ‘Wannagives’ service comes just in time for the holidays and introduces a new way for KLM to rake in extra profits during the busy travel season.

KLM’s gift-giving skills are already well-known thanks to its KLM Surprise program. For three years, the airline has searched through flyers’ social media accounts to surprise them with a hand-picked treats from champagne to guidebooks.

Now generous friends can do their own gift giving. They can go to where they select a gift and identify the recipient either through email or their Facebook or LinkedIn account. Buyers have the option to purchase gifts with frequent flyer miles.

small bottle of champagne and crystal glass costs $20 or 6,500 Flying Blue Miles. A box of Godiva chocolates costs $25. And the best in-flight gift of all, extra legroom, can cost up to $123.

Gifts can delivered at 30,000 feet or at the flyer’s actual address. A confirmation for in-flight deliveries can take up to three days as the airline checks that the recipient is indeed scheduled for the flight.

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