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The Women-Owned Businesses Behind the New American Airlines Design


Dec 06, 2013 12:20 pm

Skift Take

The new American Airlines may have a lot more work in store for women-owned and other businesses because it would seem almost a natural step for US Airways to want its legacy to be part of the new design. Then the work would have to start all over.

— Dennis Schaal

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An American Airlines plane with the new livery in the foreground, and the older design behind it at Dallas-Fort Worth Airport in May 2013. /

US Airways officials haven’t decided on whether new American Airlines will keep the livery that it unveiled in January. But, American has shed new light on how it crafted the design and paint job, using two women-owned businesses to get the job done.

The airline believes that having a diverse supply chain is good business, and it contracted with women-owned businesses Solo Graphix of Lafayette, Lousiana and Baldwin Painting, with locations in Indiana and New Mexico, to revamp the iconic livery, a project that that was nearly a couple of years in the making.

Screen Shot 2013-12-06 at 9.39.25 AM

As detailed in the video with some nice graphics of the process, Solo Graphix created the stencils in preparation for the paint job, and Baldwin Painting affixed them to the fuselages and tails and did the painting.

Solo Graphix previously did work for US Airways, Delta, and Qantas.

Both companies worked with American, Boeing and agency Future Brand to create the new livery.

A US Airways spokesperson told Skift today that a decision has not yet been made on whether the livery will be altered anew once the merger of US Airways and American Airlines is completed.

That statement comes as American Airlines continues to repaint about one plane a week to update its fleet.

Here’s the video on American Airlines’ supply-chain diversity efforts, and the creation of the livery:

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