Destinations

Northern Ireland Builds Tourism Campaign Around ‘Game of Thrones’ Set

Dec 05, 2013 7:00 am

Skift Take

Film tourism is a big business these days and any destination that hosts a show as popular as ‘Game of Thrones’ would be a fool not to capitalize on it.

— Samantha Shankman

Discover the Top Travel Brands on Social Media

horslips5  / Flickr

A film set for the Game of Thrones in Northern Ireland. horslips5 / Flickr


Game of Thrones” has drawn in millions of viewers. Can it bring in tourists too?

Tourism officials in Northern Ireland say they are looking at ways to capitalize on the success of HBO’s fantasy TV series.

Much of the “Game of Thrones” is filmed in Northern Ireland, which provides a backdrop of castles and rugged coastlines for the series’ fictional land of Westeros.


Northern Ireland’s Enterprise Minister Arlene Foster announced the tourism strategy Wednesday but gave no details.

Foster said she wanted to attract more than 2 million visitors a year to Northern Ireland by 2016, compared to some 1.8 million people in 2013.

Copyright (2013) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

Tags: ,

Next Up

More on Skift

6 Hospitality Trends We’re Tracking at Skift This Week
4 Tourism Trends We’re Tracking at Skift This Week
How Pharrell’s ‘Happy’ Is Spawning Amazing Travel Videos From Around the Globe
Top 3 Destination ‘Must Haves’ for Chinese Travelers

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.