Digital

The Top 28 Consumer Travel Media Sites Around The World

@rafat

Nov 18, 2013 8:20 am

Skift Take

We wouldn’t recommend buying tons into the absolute traffic numbers here, but the relative rankings shows some interesting trends.

— Rafat Ali

Report: Social Media Customer Service in the Travel Industry


Ed: We’re starting a new monthly feature on top trafficked sites in various sectors in travel, using data from SimilarWeb. We have found SimilarWeb’s traffic stats to be a relatively good barometer of consumer web activity, better than other traffic comparison sites, at least as far as proportional comparison goes.

So far we’ve looked at the top online booking sites, the top airline sites, and the top hotel brand sites around the globe, and today we’re looking at the top travel media/content sites from around the world (in terms of traffic), for October 2013. The focus below is English-language sites, and likely there are bigger Chinese and other language travel content sites. We’ve left out TripAdvisor here because of its reliance on user-generated content, but if it was included it would be on top.

Takeaways: LonelyPlanet is still big in standalone travel media brands, and there are so many ways it could grow if done well under the new ownership. Travel magazines still have along way to go in online. And generalist portals could still play a big role in the travel content world.

RANK SITE ESTIMATED VISITS, OCTOBER 2013 TIME ON SITE (IN MINUTES) PAGE VIEWS PER VISIT LEADING COUNTRY QUANTCAST VERIFIED UVS, IF AVAILABLE
1 Travel.yahoo.com 11. M 0:01:30 2.59 United States 61.06% N/A
2 LonelyPlanet.com 8.2 M 0:02:39 2.97 United States 30.77% N/A
3 Timeout.com 5.2 M 0:02:52 3.89 United Kingdom 34.44% N/A
4 About.com Travel 6.8 M (from Comscore) NA NA NA NA
5 Wikitravel.org 4.4 M 0:01:59 2.28 United States 25.44% N/A
6 WAYN.com 4.2 M 0:06:20 7.59 United States 23.39% 2.5 M
7 Fodors.com 2.8 M 0:01:33 2.87 United States 64.71% 3.7 M
8 Virtualtourist.com 2.8 M 0:02:21 2.78 United States 26.69% N/A
9 TravelChannel.com 2.2 M 0:02:24 3.16 United States 88.90% NA
10 Travelandleisure.com 2 M 0:02:51 10.05 United States 82.68% 2.1 M
11 Travel.nationalgeographic.com 1.5 M 0:02:12 5.11 United States 56.23% N/A
12 CNTraveler.com 1.4 M 0:02:38 10.3 United States 75.24% N/A
13 Travel.CNN.com 1.3 M 0:01:50 2.3 United States 27.73% N/A
14 Frommers.com 1.2 M 0:02:03 3.23 United States 66.14% 1.8 M
15 Matadornetwork.com 1.2 M 0:01:28 2.31 United States 55.36% 1.2 M
16 SmarterTravel.com 1.1 M 0:02:09 2.7 United States 89.1% 1.2 M
17 Travelpod.com 830 K 0:02:14 3.86 United States 29.64% N/A
18 Gadling.com 680 K 0:00:59 2.84 United States 73.68% N/A
19 Gogobot.com 660 K 0:01:56 3.17 United States 61.25% N/A
20 Travel.aol.com 570 K 0:01:19 2.3 United States 87.21% N/A
21 Budgettravel.com 570 K 0:02:04 5.73 United States 83.88% N/A
22 Ricksteves.com 550 K 0:03:52 4.64 United States 69.09% N/A
23 Wikivoyage.org 540 K 0:02:52 3.36 United States 20.80% N/A
24 RoughGuides.com 350 K 0:03:32 8.25 United States 22.53% N/A
25 Bootsnall.com 260 K 0:01:26 2 United States 50.98% N/A
26 Tripwolf.com 250 K 0:01:46 3.17 Germany 21.84% N/A
27 Jaunted.com 240K 0:01:07 2.56 United States 57.58% N/A
28 Afar.com 200K 0:05:21 6.13 United States 66.92% 251.6 K

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