The Rise of the Emerging Market Traveler Sponsored This content is created collaboratively with one of our sponsors.
Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
The design works well for families who can adjust space for a single cost or petite passengers who can trade less space for cheaper fares. But in the end, it’s just another design in which flyers who can afford more space, buy it, and those who can’t, survive.
Imagine if economy class seats could be custom fit to individual flyers. And airlines could charge flyers for a few inches of wiggle room instead of business class upgrades.
The Morph economy class seats are designed to give passengers more comfort and choice, and to give airlines yet another revenue stream. Traditional airline seats were designed to fit the average flyer, but the design has become outdated as passengers grow and seats shrink.
How It Works
The seat rows would be a standard product fit for every aircraft, but the individual seats could be adapted to individual flyers’ needs.
A single piece of fabric would stretch across the seat base and the seat backs. The fabric would then be separated into three sections using clamps as the arm and head rests.
This would allow flyers to pay for more space in economy class, or distribute row space between friends and family.
Flyers would be able to recline without bothering the passenger behind them. They could lean into the space created by the fabric without moving the seat back. Passengers would also be able to adjust the height and length of their seat base.
Watch the video below and click through the slideshow above for design visuals: