Online Travel News

Here’s what's latest in online travel news, focusing on key trends, technologies, and strategies influencing the booking landscape. 

Discover the latest developments in booking platforms, the transformative role of AI and machine learning in creating personalized travel experiences, and the profound impact of mobile technology on consumer behavior.

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Highlighted topics include the growing role of user-generated content and reviews, as well as the impact of social media on online travel bookings.

Skift's online travel news offers essential insights, exploring the competitive landscape, including the successes and challenges faced by major online travel agencies (OTAs), emerging startups, and established travel companies evolving in the digital age.

Keep up with the ever-evolving online travel market and its implications for both industry professionals and consumers.

Online Travel

5 Bidders, 1 Last Week: New Details about the Tripadvisor Deal

With a bid coming across the table as late as last week, will Tripadvisor's proposed acquisition of Liberty Tripadvisor close as scheduled by June? If it gets that far, there could be all kinds of deal possibilities in Tripadvisor's future.
Online Travel

Are Hopper's IPO Plans Imminent?

There would be puts and takes involved in any Hopper IPO. Its youthful audience and fintech products are advantages. But what would happen if Expedia decided to remove its hotel supply again?