Time Inc.’s Purchase of American Express Publishing Is Complete
The transaction is official, which means the real work now lies ahead.
But as we’ve said before, the newly acquired brands will need to improve their digital strategy and reinvent the print brands in order to capture additional ad revenue and find new revenue streams.
Time Inc. is the largest magazine publisher in the U.S. and is preparing to spin off from parent company Time Warner Inc. in the first quarter of 2014.
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