Quantcast
Digital

Time Inc.’s Purchase of American Express Publishing Is Complete

@SamShankman

Oct 01, 2013 9:15 am

Skift Take

The transaction is official, which means the real work now lies ahead.

— Samantha Shankman

The Latest Intelligence on the Travel Industry

Free Report: India Tourism Insights Report


Time Inc. completed the purchase of American Express Publishing today.

The acquisition, which is said to be valued at less than $100 million, includes travel magazines Food & Wine, Travel+Leisure, Departures, and Executive Travel.

Travel + Leisure generated more than $35 million in ad sales in the second quarter, which is more than its glossy peersĀ Conde Nast Traveler, National Geographic Traveler, and AFAR.

But as we’ve said before, the newly acquired brands will need to improve their digital strategy and reinvent the print brands in order to capture additional ad revenue and find new revenue streams.

Time Inc. is the largest magazine publisher in the U.S. and is preparing to spin off from parent company Time Warner Inc. in the first quarter of 2014.

Related stories on Skift:

Tags: , , ,

Follow @SamShankman

Next Up

More on Skift

Destination Marketing CEOs on the Power of Social Media
Daily Travel Startup Watch: Oasisbus, BoatsKing and More
TripAdvisor Launches New Brand for China Inside and Outside the Firewall
Watch This Free Webinar on Building Better Guest Relationships