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Iberia Believed to Be Moving Away from Spanish Roots in Branding Redesign

Excerpt from 02B.com

Skift Take

The Spanish airline hasn’t confirmed if leaked images of the redesign are the real deal, but the airline, which has been criticized from distancing itself from Spain, has confirmed an image update is underway.

— Samantha Shankman

Iberia is to sport a new corporate image ready before the end of the year, although the new identity is to be presented in February 2014. This re-branding of the Spanish flagship airline will drop the landmark capital B Iberia has shown since 1976, when it became one of the main features of the carrier’s corporate layout. Similarly, Iberia is to distance itself from the Monarchy of Spain, whose crown had been painted on the fuselage for a number of years. Now, with the re-thinking of the corporate identity, this logo has been discarded.

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