Four Seasons Reimagines Pinterest as Visual Trip Planning Tool
The initiative targets a relatively small percentage of Four Seasons guests that actively use Pinterest; however, the concept has potential to blossom as social media users’ obsession with photos over texts grows.
Excerpt from Travel Weekly
A Pinterest initiative by Four Seasons, which the brand is calling an industry first, enables potential guests or agents to exchange ideas on an itinerary directly with the hotel they are considering booking.
A traveler or a travel agent lets Four Seasons know via the brand’s Pin.Pack.Go board that they are considering a trip. Then they create their own board titled Pin.Pack.Go and pin visuals of the types of things they plan to include — activities and dining, for example — and invite the hotel or hotels they’re considering to be a collaborator on that pinboard.