TripAdvisor promotes Jetsetter and kills its SniqueAway flash-sales brand
Photo Caption: SniqueAway will do just that as TripAdvisor has decided to retire the SniqueAway brand in favor of its acquisition, Jetsetter.
Skift Take
TripAdvisor didn't buy Jetsetter to have it sit in the background, and the impending doom of SniqueAway is the logical next step.
Less than three months after acquiring Jetsetter, TripAdvisor is phasing out its home-grown private-sales brand, SniqueAway, Skift has learned.
When TripAdvisor acquired Jetsetter in April, the spin was that the two brands, Jetsetter and SniqueAway would co-exist, but sales director Kathleen Hanefeld has emailed hotel partners, informing them that "as of June 28, SniqueAway.com will become Jetsetter.com."
"Our parent company, TripAdvisor, acquired Jetsetter April 9 and, after reviewing what would be the best experience for our travelers and our partners, we decided to combine our assets and have SniqueAway become Jetsetter," the email says.
Once the SniqueAway brand is phased out at the end of the month, partners will be introduced to "new team members," and hotels will be
