Rooms Hotels

Ace Hotel partners with Converse to create a branded high-top sneaker

@SamShankman

Jun 15, 2013 6:13 am

Skift Take

Popular brands know no boundaries. Although fashion and luxury brands have crossed into the hotel industry, Ace is leading the way in smart brand expansion among a new generation of design and lifestyle hotels.

— Samantha Shankman

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Ace Hotel has established a well-known and widely respected brand that has transcended the hotel industry into fashion, home goods, and even art.

It’s newest product is the Converse X Ace White Pro Leather High Tops. The hotel and fashion brands teamed up to design the limited edition sneaker made of sheep skin and Nubuck suede. The white-and-cream colored shoe is covered in a perforated “A” pattern and its tongue is stamped with the words “Converse for Ace Hotel.”

This is not the first shoe that Ace Hotel has branded. Ace fanboys can purchase branded havaianas with a pin of the Ace Palm Spring coyote mascot, branded Tretorn rain boots, and branded Generic Surplus pool shoes.

Hotel guests can purchase the shoe at any of the Ace’s properties in New York, Portland, Palm Springs, and Seattle or online for $120.

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