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JetBlue will test-run new mini-suites in its first attempt at class division

Excerpt from Aviation Week

Jun 12, 2013 7:13 am

Skift Take

Is the extra revenue really worth the hit JetBlue may take in travelers’ perception of the airline as one of the few airlines where everyone is treated better than usual?

— Jason Clampet

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Airbus is seeking FAA approval to install four “mini-suites” on JetBlue Airways A321 aircraft as part of a 16-seat business class—a dramatic departure for an airline that since its February 2000 launch has operated as a single-class, low-cost carrier.

JetBlue Chief Commercial Officer Robin Hayes in March said the airline would start offering a “premium” product next year solely on its transcontinental flights. He said that product would be offered on a dedicated fleet of A321 aircraft, 13 of which are scheduled for delivery from the fourth quarter of this year through 2014.

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