Best travel ads this week: Switzerland, sunshine, and swimming pools


The summer tourism season is heating up in the Northern Hemisphere, sparking a wave of new ad campaigns. Not all destinations have a beach and sunshine to flaunt, but those without have found creative ways to attract travelers whether it be via culture or cartoons.


VisitEngland wants to keep Brits at home this summer and is turning to lovable claymation start Wallace and Gromit to help. The first ad in the £4m tourism campaign shows Gromit feverishly pointing out all there is to do in the UK as Wallace attempts to shoot them both abroad from a cannon.

This 40-second spot from Virgin Holidays takes the Harlow family from a parking lot to a superstar resort where they excel in every vacation activity they try. Virgin Holidays isn’t selling a vacation in its summer promotion ad; it’s selling an attitude that urges the traveler to “unleash your mojo.”

Qatar Airways uploaded this video created by the Omani Ministry of Tourism, which shows the Middle Eastern country’s largest attractions, including Aflaj World Heritage Sites, the Hajar mountains, the Royal Opera House Muscat, and the Sultan Qaboos Grand Mosque. It also highlights the nation’s natural attractions, including the desert and homegrown Frankincense. The slow-moving video is enough to entice any tourist that hasn’t  considered Oman.

In an effort to show that there’s more to Switzerland than its outdoors, Switzerland Tourism created a summer tourism ad that focuses on the country’s oldest traditions. Starring the same mountain men as its winter campaign, the video shows visitors taking part in festivals with flag throwing, wrestling competitions, and dancing halls.

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