Rooms Hotels

Hotel chains devalue loyalty points and make free stays harder to get

Excerpt from Fox News

Apr 03, 2013 3:00 am

Skift Take

Some people argue that airline and hotel loyalty programs aren’t particularly worthwhile, and the latest moves to devalue points gives the argument more credence.

— Dennis Schaal

Free Report: The State of Student Travel

For frequent flyers and business travelers, the last few weeks have brought discouraging news. Amid ever-increasing belt-tightening trends, several hotel chains and a major airline have decided to scale back on customer loyalty programs, sparking anger among many customers.

Since earlier this year, Marriott International, Hilton Hotels & Resorts, InterContinental Hotels Group, and Starwood Hotels & Resorts all have effectively devalued their customer loyalty programs, now requiring more points, and sometimes more cash, in order to obtain a reward room.

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