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Despite stalled growth in China, Brazil and Russia, a wave of newly middle-class travelers from the BRICs and beyond will start visiting international destinations in the coming decades — dwarfing the numbers we’ve seen thus far.
The alliance gets Qantas out of the doldrums while also illustrating the strength of Emirates’ non-aligned alliance strategy.
The alliance will be permitted for five years and allow the carriers to coordinate passenger and cargo operations and other services, the Australian Competition and Consumer Commission said in a regulatory statement today. The regulator will impose a condition limiting the carriers’ ability to adjust capacity on flights between Australia and New Zealand.
Qantas will sell tickets to 60 new one-stop destinations in Europe, the Middle East and Africa via Emirates’ Dubai hub under the alliance. The Australian carrier sought the tie-up after losing market share on international routes to Middle East and Asian rivals offering a wider range of connections and more convenient flight times.
“The alliance is likely to result in material, but not substantial, public benefits,” the Commission’s chairman Rod Sims said in a statement. “The alliance is likely to provide Qantas and Emirates customers with increased access to a large number of existing frequencies and destinations.”
Qantas shares rose 1.2 percent to A$1.74 at 10:18 a.m. in Sydney, compared to a 0.5 percent gain in the S&P/ASX 200 index. The stock has risen 55 percent since the deal was announced Sept. 6 last year.
“Customers are already responding very strongly to the joint network,” Alan Joyce, Qantas chief executive officer, said in a regulatory statement today welcoming the decision.
The regulator granted provisional approval to the tie-up Dec. 20 and today’s announcement follows the terms of the earlier decision.
Full decision from ACCC embedded below:
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