Destinations

Portugal pushes surf tourism after delivering a world-record wave

Excerpt from USA Today

Feb 03, 2013 7:28 am

Skift Take

A small country like Portugal is quick to take advantage of branding opportunities, and in this case, is taking a surfing world record to promote itself as the Hawaii of Europe to its landlocked neighbors.

— Samantha Shankman

Turnkey Analytics to Track Your Competitors

Hawaiian extreme surfer Garrett McNamara, who shattered an apparent world record this week by catching an estimated 100-foot wall of water off Portuguese fishing village of Nazaré,  told Time.comthat in Nazaré, “the ocean is known as a place of death, not of riding waves.”

But that hasn’t stopped the Portugal’s tourism office from riding a wave of publicity: “We have 450 miles of clean Atlantic coastline, (and) some surfing beaches that are out of this world,” notes a release sent out after Monday’s jaw-dropping spectacle.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Daily Travel Startup Watch: Dash, The Bach And More
Boeing’s New 777X Designs Intensify the Race for Space on Airlines
CheapTickets Relaunches With Loyalty Rewards That Expire Quickly
A Modern Business Traveler’s Plea to the Corporate Travel World