Quantcast
Destinations

Portugal pushes surf tourism after delivering a world-record wave

Excerpt from USA Today

Feb 03, 2013 7:28 am

Skift Take

A small country like Portugal is quick to take advantage of branding opportunities, and in this case, is taking a surfing world record to promote itself as the Hawaii of Europe to its landlocked neighbors.

— Samantha Shankman

Free Report: The State of Chinese Outbound Market Travel

Free Report: The State of Student Travel

Hawaiian extreme surfer Garrett McNamara, who shattered an apparent world record this week by catching an estimated 100-foot wall of water off Portuguese fishing village of Nazaré,  told Time.comthat in Nazaré, “the ocean is known as a place of death, not of riding waves.”

But that hasn’t stopped the Portugal’s tourism office from riding a wave of publicity: “We have 450 miles of clean Atlantic coastline, (and) some surfing beaches that are out of this world,” notes a release sent out after Monday’s jaw-dropping spectacle.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Exclusive: Amazon to Get Into Hotel Booking With Launch of Travel Site
Travel Channel Searches for the Next Bourdain With New Web Series
Airbnb’s Next Big Challenge Is Keeping the Scammers Away
Free Webinar: How To Use Twitter To Increase Travel and Tourism