Destinations

Portugal pushes surf tourism after delivering a world-record wave

Excerpt from USA Today

Feb 03, 2013 7:28 am

Skift Take

A small country like Portugal is quick to take advantage of branding opportunities, and in this case, is taking a surfing world record to promote itself as the Hawaii of Europe to its landlocked neighbors.

— Samantha Shankman

Win an All-Expenses Paid Trip to NYC to Tour the Future of Travel

Hawaiian extreme surfer Garrett McNamara, who shattered an apparent world record this week by catching an estimated 100-foot wall of water off Portuguese fishing village of Nazaré,  told Time.comthat in Nazaré, “the ocean is known as a place of death, not of riding waves.”

But that hasn’t stopped the Portugal’s tourism office from riding a wave of publicity: “We have 450 miles of clean Atlantic coastline, (and) some surfing beaches that are out of this world,” notes a release sent out after Monday’s jaw-dropping spectacle.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Skift Business Traveler: United Tries to Woo Back Premium Fliers With Food
Daily Travel Startup Watch: Troopr, Travelpictor And More
Why JetBlue’s Investors Are Hoping It’s Looking to Spirit for Inspiration
3 Reasons Travelers Should Be Excited About Airline Merchandizing Trends