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Oneworld is the smallest of the three major alliances so expanding its presence with a second hub in Asia is an integral move to its growth.
For oneworld, the addition of Malaysia Airlines and its Kuala Lumpur hub give the alliance an important connecting point in Southeast Asia. Previously, the alliance’s only other hub presence in the immediate region was at Hong Kong, which is the base for oneworld member Cathay Pacific.
As for oneworld, it says the addition of the new destinations added via Malaysia Airlines will extend the alliance’s coverage to 842 destinations in 156 countries.