Skift global trend for 2013: The rise of price transparency
Early Jan we released our first report, “13 Global Trends That Will Define Travel in 2013” outlining the major trends that will define travel in 2013. Below is one of the trends we see as playing out over 2013 and beyond. Download the full report below.
Tingo, part of the giant TripAdvisor family, is intent on bringing transparency to
hotel travel pricing. With Tingo, consumers book a hotel room at the lowest available refundable rate and the service automatically re-books the reservation in the future if the rate drops. No extra work is involved from the user’s side, and they get notified about the new lower price until 24 or 48 hours before check-in, when the final price is set.
Long term, the macro trends are clear: price transparency will become norm, and expect it to come to airlines and other parts of travel ecosystem as well. While it’s a real benefit to travelers, hotels can use the fluctuation in their prices to upsell consumers on goods like a room upgrade, a drink at the bar, or spa services.
Click on the icon below to download the full 15-page report:
13 Trends That Will Deﬁne Travel in 2013