Quantcast
Destinations

Dubai ramps up marketing efforts to bring back British tourists

Excerpt from ArabianBusiness.com

Jan 12, 2013 10:36 am

Skift Take

Dubai risks losing one of its most lucrative tourism markets due to fear of cultural differences; luckily, a strong branding campaign can go a long way in repairing perceptions about a destination.

— Samantha Shankman

Free Report: The Megatrends Defining Travel in 2015

Flickr

A tourist on a camel ride in the desert. Flickr


The Dubai Department of Tourism & Commerce Marketing has appointed independent travel PR agency Limelight to manage its UK PR account.

The UK is currently the third largest source market in the world for visits to Dubai, where global tourist numbers totalled over nine million visitors in 2011.

Limelight’s remit will include raising Dubai’s profile as a tourism and commerce destination in the UK and Ireland amid media reports of British tourists falling foul of the emirate’s decency laws.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

Qantas Just Made Virtual Reality In-Flight Entertainment a Reality
CNN Documentary Shows Medical Tourism in Thailand is a Serious Business
Americans Paid an Average $396 for Domestic Round-Trip Flight in 2014
Can Better E-Mails Help Hotels Win Back Business From Booking Sites?