Dubai ramps up marketing efforts to bring back British tourists
A tourist on a camel ride in the desert. / Flickr
Dubai risks losing one of its most lucrative tourism markets due to fear of cultural differences; luckily, a strong branding campaign can go a long way in repairing perceptions about a destination.
Excerpt from ArabianBusiness.com
The UK is currently the third largest source market in the world for visits to Dubai, where global tourist numbers totalled over nine million visitors in 2011.
Limelight’s remit will include raising Dubai’s profile as a tourism and commerce destination in the UK and Ireland amid media reports of British tourists falling foul of the emirate’s decency laws.