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Conde Nast to sell advertising for Delta Air Lines on airline’s website and apps

Excerpt from Ad Age

Jan 12, 2013 12:52 am

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Airlines’ websites, apps and kiosks are media assets, and this partnership signals that Delta is beginning to try to think of itself as a publisher. But what does it mean when the parent company of the “truth in travel brand” is looking to an airline for profits?

— Dennis Schaal

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Conde Nast, the publisher of magazines including Vogue and GQ, has struck a deal to sell ads on Delta Air Lines’ website, apps, kiosks at airports and even its boarding passes, the companies said.

Other publishers have increased their reach through partnerships with other sites, but this is the first time Conde Nast is selling ad space it does not own, according to Conde Nast CMO Lou Cona. “The ability for us to add Delta.com to our portfolio increases our footprint dramatically,” Mr. Cona said.

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