Articles tagged “conde nast traveler”

There is a striking difference in editorial styles between the two titles, with the U.S. edition hyper-focused on luxury and fashion and the UK one focused on a broader swath of readers. We're interested in seeing what will emerge as the singular voice.

Media brands are aligning themselves with hotel properties around the world that serve as a touchpoint of their brand, expanding the realm of branded experiences in travel. But what is the opportunity that exists within the hotel industry, and how are these opportunities mutually beneficial for both parties involved? Where does the future of media brand and hotel company partnership lie?

We'd rather read a magazine than get grains of sand stuck in our iPhone, but we worry that we're no longer in the majority.

Giving travelers a peek at what happens behind the scenes by sharing their staff's personal take is one way to build brand affinity.

Creating an Instagram series run by several editors that followers expect each week is a smart way to drive engagement and better tell the back story of a brand that will build recognition and appreciation.

Short videos shot on a smartphone are being created and shared by everyday travelers. The new contest is a way to call out the inspiration that everyone, not just glossy print magazines, can now share with the world.

Candy cane themed visuals were overshadowed by listicles about winter and beach destinations.

The most engaging topics revolved around travel tips, listicles, and curated photos from crowdsourced images.

National Geographic Traveler can no longer rely on its parent brand's recognition because social media is leveling the playing field for younger online based publications.

A brand as respected as Traveler would be a fool to not tap into profits made possible through well-produced and broadly marketed branded content.