Transport Cruises

Princess Cruises blog amounts to a not-so-veiled press release


Jan 10, 2013 12:05 am

Skift Take

Blogs that are corporate Pablum are destined to be serial failures.

— Dennis Schaal

Free Report: The Megatrends Defining Travel in 2015

Come Attend the Best Conference in Travel

Princess Cruises launched a new blog, “Linked by the Sea,” and although there are no hyper-links in the maiden post, the tenor of the blog shows it is intimately linked to the cruise line’s marketing message.

The first post, Clicking Over a Kilt, describes a heart-warming friendship struck by a veteran cruiser and his wife with a Princess Cruises Maitre d’. It’s a nice story of how the friendships have evolved over the last few years, culminating in a semi-surprise renewal of wedding vows on board the Emerald Princess.

As we approached the chapel, she was handed a bouquet of flowers. The pianist started to play the wedding march, the doors were flung open and we were beckoned, holding hands, toward the Commodore to renew our vows.

The Princess photographer snapped away to record the event and our friend Generoso, stood to the side, beaming. Halfway through the event, he was handed a box of tissues as a tear or two glimmered in his eye.

A Princess press release reveals the game plan: “Featuring touching stories from both passengers and crew members, the blog will recount personal tales of friendship, romance and meaningful connections forged at sea.”

All in the service of Princess Cruises and its unruffled brand message.

Tags: ,

Follow @denschaal

Next Up

More on Skift

Skift Global Forum 2015: The Science and Art of Online User Reviews
British Airways Begins Crackdown as Luggage Woes Go International
Guests Will Wait Until 2017 for InterContinental’s New Reservations System
How Singapore is Building the City of the Future