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SkiftAds: Priceline’s Negotiator has a daughter, and she’s armed with a smartphone

Jan 09, 2013 12:19 pm

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Priceline isn’t just making its message younger and more mobile-friendly — it’s making sure the Negotiator legacy lives on, even after Shatner is gone.

— Samantha Shankman

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William Shatner is getting a new Priceline commercial co-star: Kaley Cuoco of CBS’ “The Big Bang Theory.”

In an upcoming campaign for the online travel services company, Shatner’s Negotiator reveals he has a daughter, played by Cuoco. She’s been schooled since childhood in the art of — what else? — deal-making, and now is ready to join dad in pitching Priceline.

Cuoco, 27, said the 81-year-old Shatner has made Priceline “cool,” but the company wanted to update its message for younger consumers.

The actors taped a pair of spots for the ad campaign that begins Jan. 14, with plans for two more commercials to be shot this summer, Cuoco said. The first spot is available on YouTube starting Wednesday.

She and Shatner turned out to be a good comedic match and had “way too much fun” making the spots, Cuoco said. Shatner returned the compliment, calling her “quite a talent.”

Then there’s that connection between Shatner’s “Star Trek” history and Cuoco’s role on the geekfest sitcom “Big Bang Theory.”

“The nerdy factor, the Trekkie stuff, it goes with ‘Big Bang’ and it all worked together,” she said.

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