Gogo to increase rates for in-flight Wi-Fi in January 2013
Gogo will likely continue to increase rates in small increments until the raises result in a critical loss of users. Interesting to note; however, that Gogo may soon have more competition after the FCC eased in-flight Internet licensing rules on Friday.
Excerpt from FlyerTalk
For example, a subscription to The Traveler Pass — unlimited access to the Internet on your preferred airline — will increase five dollars from $34.95 per month to $39.95 per month.
Gogo also apparently had eliminated some options, as there are now only three available options which you may purchase before your flight on their official Internet web site.