Who knows? If the outgoing public relations director wrote all the soundbites, maybe Ryanair's Michael O'Leary will be transformed into a pussycat. Maybe not.
The worst job in the world is now up for grabs – as Michael O’Leary’s apologist with budget airline Ryanair.
Even O’Leary has admitted that the position as head of communications with the Irish carrier is next to impossible.
Current mouth piece Stephen McNamara is leaving the airline after Christmas to join the Irish Rugby Football Union.
And O’Leary is already inviting online applications for those willing to justify his airline’s controversial policies confessed publicity seeker O’Leary.