Digital

What would happen if you built a travel site using only Instagram pics?

@rafat

Dec 05, 2012 7:32 am

Skift Take

Instagram’s great for personal travel photos, but if you want to build a site to inspire people to travel, at least show them real pics.

— Rafat Ali

Sponsored by:

Evolving Strategies in Travel Ad Tech and Bookings


It isn’t a hypothetical, it has happened and it is called Gallivant. Where every place you travel, every hotel you book, it all looks the same. Where anywhere is everywhere.

From the presumably smart guys who gave us the slick and very popular Uncrate & Devour come this new-ish travel site, “a new online publication for men who seek the best places to stay, shop, eat, drink, and be merry…Not relegated to fancy-schmancy restaurants or upscale hotels, Gallivant curates the places real men want to frequent, introducing them to hidden gems and old standbys alike from across the world.”

Ignore the “fact” that “real men” are apparently one homogenous and definable unit, the site surely seems to be that, homogenous. If every of these “epic accommodations” are one like the other, if every bar haunt looks exactly the same, if every awesome thing you want to do is the same thing as the other, if everyplace you go is a blueish-hue faux nostalgic filter, why go?

Think about that. And while you are, watch this:

 

Follow @rafat

Next Up

More on Skift

Priceline CEO Huston Earned $17.9 Million in 2013, a ‘Very Good Year’ for the Company
Daily Travel Startup Watch: EatWith, Smooth Operator and More
What Travel Marketers Can Learn From New Orleans’ Move to Digital Marketing
How to Find the ‘Holistic Traveler’ Trapped in Your Data

We're the Moneyball of the Travel Industry

We know what's coming next in travel. Subscribe to the newsletter and get all the goodness in your inbox daily.