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Hershey Park’s new CEO says business is down, but it’s better off than the competition

Excerpt from PennLive.com

Nov 26, 2012 1:00 am

Skift Take

Amusement parks perform better than national parks during an economic downturn, and Hershey’s established brand keeps visitor numbers higher than the industry average.

— Samantha Shankman

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Height markers at Hershey Park. Michael Gray / Flickr.com


What’s next for Hersheypark? Simpson said guests are constantly being surveyed, and two things visitors say they want are more roller coasters and water rides.

As for the resorts, 7 percent of the park’s visitors stay at HERCO’s properties which top off at 1,000 rooms. The average length of stay is two days… “We are more of a get-away than a vacation destination,” he said.

“We need a compelling reason to make people come here. If we remind people of who we are and what we stand for, that’s a good reason. We are easy to get to and they know what to expect from us. There’s great loyalty to the Hershey brand.”

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