Quantcast
Destinations

Hershey Park’s new CEO says business is down, but it’s better off than the competition

Excerpt from PennLive.com

Nov 26, 2012 1:00 am

Skift Take

Amusement parks perform better than national parks during an economic downturn, and Hershey’s established brand keeps visitor numbers higher than the industry average.

— Samantha Shankman

Free Report: The Megatrends Defining Travel in 2015

Free Report: India Tourism Insights Report

Michael Gray  / Flickr.com

Height markers at Hershey Park. Michael Gray / Flickr.com


What’s next for Hersheypark? Simpson said guests are constantly being surveyed, and two things visitors say they want are more roller coasters and water rides.

As for the resorts, 7 percent of the park’s visitors stay at HERCO’s properties which top off at 1,000 rooms. The average length of stay is two days… “We are more of a get-away than a vacation destination,” he said.

“We need a compelling reason to make people come here. If we remind people of who we are and what we stand for, that’s a good reason. We are easy to get to and they know what to expect from us. There’s great loyalty to the Hershey brand.”

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

U.S. Airlines Collected a Record $6.4 Billion in Bag and Change Fees in 2014
Daily Travel Startup Watch: Sailo, Hostelnpg and More
Why Apple’s Beating Android in Consumer Travel Wearables
Paradox of Choice: Do Too Many Options Kill Conversion Rate?