Destinations

Virginia uses Spielberg and “Lincoln” filmmaking to push tourism across the state

Nov 25, 2012 4:51 am

Skift Take

It says a great deal about how far Virginia has come that it is willing to grasp on to the “Lincoln” success to push tourism, especially since it was on the losing side of the war that Lincoln won.

— Jason Clampet

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Bob Brown  / Associated Press/Richmond Times-Dispatch

As members of the media, left, wait, Christopher Brady, dressed as Abraham Lincoln, arrives on a Segway at the launching ceremony of the Lincoln Movie Trail at the State Capitol in Richmond, Va. Thursday, Nov. 15, 2012. Bob Brown / Associated Press/Richmond Times-Dispatch


State tourism officials are inviting fans of film and history to walk in the footsteps of Steven Spielberg and his “Lincoln” stars at the Virginia Capitol, the Confederate White House and the Dixie Restaurant in Petersburg, where the menu includes the “Spielburger.”

“The Lincoln Movie Trail” made its debut Thursday as the state tourism office launched a website and self-guided tour of the locations used by Spielberg and his all-star cast in his epic on the nation’s 16th president. The movie, the third he’s made in Virginia, was filmed entirely in the state and primarily in Richmond and Petersburg.

The trail got a Hollywood-style launch on the South Portico of the Capitol, which was transformed for the film into the White House and U.S. Capitol, with Lincoln look-alikes on Segways, large posters with Lincoln’s hirsute likeness, the message “Lincoln was here” and a spitting image of the great man: David Foster was Daniel Day-Lewis’ stand-in during the film.

“I’ve been doing this for 23 years,” said Foster, who spent 47 of 53 days on the Lincoln set in the shadow of Day-Lewis. “It’s been a hobby.”

The tourism promotion is intended to tap into a growing revenue stream for Virginia: filmmaking. The industry’s total economic impact was up 14.5 percent to more than $394 million in 2011. It also contributed nearly $60 million in state and local tax revenue.

Mindful of history and star power, tourism officials are banking on the movie attracting visitors for years to come.

“This trail is great because basically you walk in President Lincoln’s footsteps, you can walk in Daniel Day-Lewis’ footsteps and Steven Spielberg’s footsteps,” said Jennifer H. Carnam of the Richmond Metropolitan Convention and Visitors Bureau. City hotels are offering “Lincoln” packages, she said, and some attractions are giving discounts to visitors who provide a ticket stub from the movie.

The tour offers a blend of Hollywood and history, with Richmond standing in for Washington, D.C., and historic Petersburg portraying itself. Lincoln spent a good deal of the final days of the Civil War in both cities. As emancipated people cheered, he famously walked the streets of the smoldering former capital of the Confederacy in April 1865 as it fell to Union forces. Lincoln also spent about two weeks in Petersburg, home to the longest military siege on American soil. Its architecture still bears the scars of the war, including cannonballs embedded in brick facades.

Much of the filming in Petersburg was held within a couple blocks of Charlie Rawlings’ Dixie Restaurant. He concocted the Spielburger at the behest of one of the filmmaker’s aides. It’s a variation on the restaurant’s signature chili dogs.

“He said he really enjoyed it,” said Rawlings, who got the burger’s review from Spielberg’s aide. The director took the burger on the set.

“I never saw the actors,” Rawlings said. “Never saw Daniel Day-Lewis. Didn’t see any of them.”

The crew, however, crowded into the Dixie regularly, often for breakfast and lunch such as chicken and dumplings and smothered pork chops, Rawlings said. “The crew was wonderful,” he added.

In Richmond, sightings were common of Day-Lewis, Sally Fields, who portrays Mary Todd Lincoln, and other actors such as David Strathairn, Tommy Lee Jones and James Spader, who was regularly seen shopping along Cary Street, a trendy stretch of shops and restaurants.

The movie trail includes restaurants where the stars were seen eating in Petersburg and Richmond, as well as attractions such as Maymont in Richmond. The 100-acre Victorian estate overlooking the James River was transformed into Appomattox for “Lincoln.”

“We hope that with the trail people will come and visit Maymont and recognize some of the scenes,” spokeswoman Cathie Rosenberg said. Maymont is offering discounts to visitors who want to re-enact a carriage ride Day-Lewis and Field took on the grounds. In Petersburg, the locations include a barbecue restaurant, an antique store and historic buildings. The city is complementing the trail with its own walks re-tracing Lincoln’s steps.

The trail will include posters with Lincoln’s likeness and the words “Lincoln was here.”

Rita McClenny, president and CEO of Virginia Tourism Corp., said the state is “one of the stars of the film” and her office is already seen an uptick in interest from “Lincoln.” Spielberg filmed the “War of the Worlds” remake and “Minority Report” in Virginia and he told McClenny “Lincoln” was not his last film trip to Virginia.

“He likes us,” she said. “I think it’s the whole experience. And he said when he left, ‘I’ll be back.'”

Virginia’s Lincoln Trail: http://www.virginia.org/Lincoln/

Copyright (2012) Associated Press. All rights reserved. This material may not be published, broadcast, rewritten, or redistributed.

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