Transport Cruises

Party at sea: Why every cruise line will soon have an “all-you-can-drink” alcohol policy

Excerpt from USA Today

Nov 15, 2012 7:57 am

Skift Take

Norwegian is the fourth cruise line to test the packages, meaning its only a matter of time before the partiers don’t choose an operator based on the presence of a package, but its prices and options.

— Samantha Shankman

Evolving Strategies in Travel Ad Tech and Bookings

Richard Martin  / Flickr.com

The Norwegian Gem sets down its anchor in Mykonos, Greece. Richard Martin / Flickr.com


Add Norwegian Cruise Line to the list of major cruise operators testing “all-you-can-drink” alcohol packages.

The Miami-based company has begun offering what it is calling an all-inclusive drinks package on three of its 11 ships…at $49 per person per day plus gratuity.

Norwegian is following in the footsteps of industry giant Carnival, which has been testing an unlimited drinks package on a handful of ships since August.

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