Transport Airports

How one small Ohio airport created a massive social media following

Excerpt from Smart Business Network

Nov 08, 2012 6:39 am

Skift Take

Akron-Canton Airport’s small size works in their favor in creating personal relationships that translate to online followers. It also consistently creates content to share on the web and gifts flyers with free giveaways.

— Samantha Shankman

Register Now for Skift Global Forum

Facebook.com

The Akron-Canton has over 46, 808 followers. Facebook.com


For 28 years, the late Fred Krum developed the vision for Akron-Canton Airport (CAK), a vision that changed the relationship between the airport and its customers. It involved low fares and complimentary Wi-Fi and massage chairs for passengers. It called for $250 million to modernize airport facilities. The vision was to create “a better way to go” for airline passengers.

First-time visitors may be surprised at the effort a regional airport would put into delighting its customers — for example, furnishing new guests with gift bags upon arrival, filled with handy items such as ChapStick, Purell and a personal note from McQueen — or offering complimentary Cinnabon coupons on customer appreciation days and free shirts on “T-shirt Tuesdays.”

Read the Complete Story →

Tags: , , ,

Next Up

More on Skift

Hawaiian Airlines First to Commit to New Satellite Safety and Aircraft Tracking System
Southwest CFO: ‘Our Customers Don’t Like Bag Fees So We Don’t Like Bag Fees’
Free Skift Report: The Future of Personalized Marketing In Travel
Making Business Travel More Personal for Next-Gen Business Travelers