Quantcast
Transport Airports

How one small Ohio airport created a massive social media following

Excerpt from Smart Business Network

Nov 08, 2012 6:39 am

Skift Take

Akron-Canton Airport’s small size works in their favor in creating personal relationships that translate to online followers. It also consistently creates content to share on the web and gifts flyers with free giveaways.

— Samantha Shankman

Come Attend the Best Conference in Travel

Free Report: The Megatrends Defining Travel in 2015

Facebook.com

The Akron-Canton has over 46, 808 followers. Facebook.com


For 28 years, the late Fred Krum developed the vision for Akron-Canton Airport (CAK), a vision that changed the relationship between the airport and its customers. It involved low fares and complimentary Wi-Fi and massage chairs for passengers. It called for $250 million to modernize airport facilities. The vision was to create “a better way to go” for airline passengers.

First-time visitors may be surprised at the effort a regional airport would put into delighting its customers — for example, furnishing new guests with gift bags upon arrival, filled with handy items such as ChapStick, Purell and a personal note from McQueen — or offering complimentary Cinnabon coupons on customer appreciation days and free shirts on “T-shirt Tuesdays.”

Read the Complete Story →

Tags: , , ,

Next Up

More on Skift

Daily Travel Startup Watch: Nekst, Bugyal and More
JetBlue Opens Outdoor Space at JFK for the Non-Elite
The Most Active Travel Industry CEOs on Twitter
The Emergence of Self-Service Screens is Changing Interactions on Planes and at Airports