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American Airlines will double frequent flyers’ miles to try to earn their forgiveness

Excerpt from Wall Street Journal

Skift Take

Elite-qualifying miles throughout the holiday season might take the bitter taste out of the mouths of loyal AA flyers, but will do little to change the mind of average travelers who have vowed to shun the airline.

— Samantha Shankman

American Airlines says it will pay members of its frequent-flier program double elite-qualifying miles and points for trips flown Nov. 1 through Dec. 31 to apologize for the massive flight disruptions that coincided with a contract battle with pilots. That includes busy holiday travel periods.

Double-mile rewards have become somewhat of a standard way for airlines to try to kiss and make up with customers. Travelers love such offers, more for the elite-qualifying aspect than the miles themselves. If you are short of a threshold for elite status next year, double elite-qualifying miles lets you catch up and get to an elite tier more quickly.

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