Digital Media

Travel Ad Network evolves into information and inspiration site Travora

Excerpt from AllThingsD

Oct 09, 2012 1:34 pm

Skift Take

Travora enters a crowded field of travel information and inspiration services and sites and goes head-to-head with traffic heavyweights like Google and Pinterest as well as traditional travel brands like Lonely Planet.

— Jason Clampet

Free Report: The Future of Personalized Marketing in Travel

Why did ad network Travora buy travel planning site Nile Guide earlier this year? Because it wants to be a travel content company. And that’s what Travora is launching now, a new site that CEO Nan-Kirsten Forte calls “the CNET of travel.”

Why CNET? Because in addition to original articles written by staff journalists, Travora wants to offer a sort of buyer’s guide to travel, with various widgets and doodads built into its site that help people look up local weather, get lists of apps relevant to a destination and convert currency and timezones without leaving the page.

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