Travora enters a crowded field of travel information and inspiration services and sites and goes head-to-head with traffic heavyweights like Google and Pinterest as well as traditional travel brands like Lonely Planet.
Why did ad network Travora buy travel planning site Nile Guide earlier this year? Because it wants to be a travel content company. And that’s what Travora is launching now, a new site that CEO Nan-Kirsten Forte calls “the CNET of travel.”
Why CNET? Because in addition to original articles written by staff journalists, Travora wants to offer a sort of buyer’s guide to travel, with various widgets and doodads built into its site that help people look up local weather, get lists of apps relevant to a destination and convert currency and timezones without leaving the page.