Turn your eyes to Amsterdam for insight into the coming taxi-hailing app wars
While San Francisco’s poor taxi service provided an opening for services like Uber, Amsterdam and other European cities will be the real test markets for which car hailing services will become dominant.
Excerpt from The Next Web
TomTom, the major Dutch manufacturer of navigation systems and software, seems destined to make life difficult for a host of startups focused on making life easier for people in need of convenient ways to hail and pay for taxis in Europe.
… TomTom appears to be rather silently entering the space as well. Dutch media are reporting that the navigation systems juggernaut has kicked off a trial in Dutch capital Amsterdam to let restaurant visitors, hotel guests and whatnot easily order a taxi from a mini-kiosk provided on-site.