Quantcast
Destinations

Netherlands partners with Orbitz on social marketing campaign

Excerpt from Dutch Daily News

Sep 11, 2012 11:45 am

Skift Take

Driving consumers to action is the goal of all marketing campaigns, and the Netherlands actually has a shot at turning ad views into actual bookings by partnering with the online booking site.

— Samantha Shankman

The Latest Intelligence on the Travel Industry

Win a Food Tour For Two Through Charleston, SC

The Netherlands Board of Tourism & Conventions (NBTC) and leading global online travel company Orbitz Worldwide announced today a joint marketing partnership to launch NBTC’s new leisure marketing campaign, “Faces of Holland.”

Throughout the campaign, NBTC and Orbitz Worldwide will work together to leverage new cross-platform media programs that will increase awareness of Holland as a leisure destination and drive online travel bookings amongst target audiences. A wide range of strategic marketing efforts will be employed, including retargeted online ads, a dedicated “Faces of Holland” landing page that offers special discounts and dynamic packages to Orbitz.com customers and various social media initiatives, including a Facebook contest to win a grand prize trip to Holland.

Read the Complete Story →

Tags: , , , ,

Next Up

More on Skift

Travel Brands Big and Small Experiment on Yo to Reach Next-Gen Travelers
Delta’s New Fares Mean Choice for Passengers and $1.5 Billion for the Airline
Shakeup of Marginalized Booking Sites in Europe and Asia
Smart Strategies for Getting Started with User-Generated Content