Transport Airlines

Fall in love with flying again: Norway’s Widerøe airline’s inspiring new ad

@rafat

Sep 11, 2012 5:32 am

Skift Take

The sense of wonder and anticipation in this ad is what keeps travelers feeling inspired about air travel, even if they know their seats may be a bit cramped and their connecting flight late.

— Rafat Ali

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Evolving Strategies in Travel Ad Tech and Bookings

A deceptively simple new TV ad from Norway’s local airline Widerøe may make you want to dream about flying again.

From Adweek: “McCann Oslo and director Marius Holst pull a rabbit from a hat with this deceptively simple commercial for Widerøe airlines. Beautiful scenery, amazing acting, stunning cinematography—and a wonderfully subtle message. Flying is magical. So is this spot.”

And in case you want to know gorgeously layered song that starts towards the end, it is a track called “Youth” by the band Daughter, embedded below for your listening pleasure.

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