Transport Cars

Why it’s your fault the GPS system took you in the wrong direction

Excerpt from NYTimes.com

Sep 02, 2012 12:08 pm

Skift Take

On-demand maps may help drivers and other navigators get around unfamiliar destinations, but reliance on them have been shown to dampen users instincts more than traditional maps.

— Jason Clampet

Evolving Strategies in Travel Ad Tech and Bookings

The turn-by-turn instructions of GPS-based navigation systems, ingeniously designed though they may be, can’t always save us from ourselves.

Consider the experience of a man from San Diego who flew to the East Coast and picked up a GPS-equipped rental car at the airport. After 20 minutes, he sensed he was headed in the wrong direction. Then he realized that he had unthinkingly entered his California address as his destination.

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