Quantcast
Transport Airlines

Virgin America partners with Rock the Vote for convenient voter registration

Excerpt from Los Angeles Times

Aug 17, 2012 5:47 pm

Skift Take

Considering the battles that have been raging across the U.S. to limit access at the polls, Virgin risks getting itself immersed in a political debate as it encourages young people to exercise their right to vote.

— Samantha Shankman

Come Attend the Best Conference in Travel

Free Report: The Megatrends Defining Travel in 2015

More than 132 million Americans voted in the 2008 elections, but how many of them registered to vote during an airline flight? Likely none, but that might change this election year.

San Francisco-based Virgin America invites passengers on its flights to use smartphones to download an app to register to vote. The airline partnered with Rock the Vote for the novel voter registration drive that runs through November.

Read the Complete Story →

Tags: , ,

Next Up

More on Skift

3 Characteristics That Define Millennial Business Travelers
Skift Business Traveler: Expansion at Heathrow Draws to a Head
Carnival’s New Sailings to Cuba Could Include Several Port Calls on the Island
Who is the Modern-Day Business Traveler?