Considering the battles that have been raging across the U.S. to limit access at the polls, Virgin risks getting itself immersed in a political debate as it encourages young people to exercise their right to vote.
More than 132 million Americans voted in the 2008 elections, but how many of them registered to vote during an airline flight? Likely none, but that might change this election year.
San Francisco-based Virgin America invites passengers on its flights to use smartphones to download an app to register to vote. The airline partnered with Rock the Vote for the novel voter registration drive that runs through November.