Post-Google acquisition, Frommer’s keeping book editors and laying off online staff

Skift Take

Google obviously has clear ideas how it wants to run the brand and the people on staff who they think can do it. But, still, it's a boost for old-media morale when book editors are safe in a merger and an online team is shown the door.

-Rafat Ali

Layoffs have already started following the announcement of Google’s acquisitionof the Frommer’s brand from John Wiley & Sons, Inc.

Our sources say all of the Frommers.com team was gutted today as editors, developers, producers, and other staff were told they would be let go. The Frommer’s book editors will be moving from Hoboken’s waterfront to the the Zagat floor at Google’s offices in New York’s Chelsea neighborhood. The Frommer’s Unlimited staff, which is made up of a number of UK residents both in the U.S. and in offices in London’s Brick Lane, will be phased out according to more complicated UK labor laws.

The Frommer’s staff was already running low on staff following the departures of its Director of E-Business Development, the Associate Publisher, book editors, online sales, support staff, and members of the Frommers.com team.

Disclaimer: Disclosure: Skift co-founder Jason Clampet was till recently the online editor of Frommers.com.


  • http://www.gobananas.com/ Sholto

    “Google obviously has clear ideas how it wants to run the brand”
    leave it out. They will gradually turn it into a non-brand. Can you think of any non core brand that Google has been able to nurture. In a few years time, we wont even recognise Frommers as a high trust brand. They just want the temporary boost of using the reviews to bolster their efforts.

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