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SkiftX

What Costa Rica Can Teach us About Post-Pandemic Tourism

Under the guidance of a new tourism minister, this Central American country proves that robust safety protocols and crystal-clear messaging are a winning formula when it comes to re-opening borders and empowering travelers in a post-pandemic world.
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Online Travel

New Guide: How to Generate More Bookings with Google Hotel Ads

As the hospitality sector charts a path to recovery, every penny counts. When it comes to maximizing advertising spend, it helps to work with a channel that offers a wide choice of bidding models and the ability to maximize returns through granular operations management.
Online Travel

How Travel Companies Can Adapt to Changing Traveler Behaviors During Recovery

Region by region, travel will reemerge in phases. Travel advertisers can reconnect with customers through targeted messaging that acknowledges health and safety concerns and empathizes with the pent-up desire to venture out from local to regional travel experiences.
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SkiftX

New Roadmap Sets Out MICE Recovery in 2021 and Beyond

A new Event Industry Resilience Roadmap (IRR) will help guide a safe and manageable pathway ahead for the Singapore Meetings, Incentives, Conventions, Exhibitions (MICE) industry after the challenging impact of Covid-19.
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SkiftX

Skift Trend Report: Co-Op Marketing for Destinations

Using in-depth interviews with destination leaders from Europe, Asia Pacific and across North America, this report provides a roadmap for any destination executive looking for solutions to try and jumpstart their tourism economy in the era of Covid-19.
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SkiftX

Why Community Tourism, Redefined, Is the Future of Post-Pandemic Travel

Community tourism is a concept that places emphasis on bridging the economic and social divides between travelers and locals that is gaining prominence in the travel industry. As we learn in the case studies below from G Adventures, the pioneers of community tourism, redefined, it also has the potential to empower the industry employees who organize, lead, and sell travel experiences to customers.
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