Travel Technology

For OpenAI, the move is the culmination of a broader attempt to appeal to developers. For travel companies, it means no extra download necessary.

In this video from Skift Global Forum, McKinsey, Marriott, and Kayak discuss how understanding and acting on agentic AI’s potential could mark the winners and losers in the coming decade of travel innovation.

Today’s travelers expect fast, responsive support when disruptions arise. In this talk, Anna Kofoed, chief officer for travel at Allianz Partners, explained why proactive, seamless travel protection is central to loyalty in today’s industry.

Nobody will say how much money any of this is making or saving. "Experiments," they call it. "Early days." But many of the AI examples remain quite promising.

RateGain aims to acquire U.S.-based martech company Sojern in a deal set to make it a $310+ million company.

The hotel industry will need to plan ways to test AI agents to streamline services, personalize luxury, boost revenue, and reimagine guest trips.

Mews founder Richard Valtr talks to Skift about Flexkeeping, the company’s 13th acquisition, and how it fits into the platform. 

Leaders from the travel industry spoke at the Skift Global Forum about agentic AI and its potential impact.

TikTok is making a serious play for travel brands, as its popularity grows among older users with more disposable cash. 

AI memory and who controls it is about the fundamental architecture of customer relationships in an AI world. The companies that get this right will define the next era of travel.