Meetings & Events

Cities Want to Leverage Conventions Better to Drive Growth — Meetings Innovation Report

Cities Want to Leverage Conventions Better to Drive Growth — Meetings Innovation Report

Greg Oates, Skift

There's a growing conversation in the U.S. about how city governments and convention bureaus can better pool their resources to promote their local startup and research communities to convention organizers.

3 days ago

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Cities Lack Research to Determine Long-Term Economic Impacts of Conventions

Cities Lack Research to Determine Long-Term Economic Impacts of Conventions

Meetings Mean Business + Skift

City governments and convention bureaus would love to better understand the long-term economic impacts that conventions in advanced industries deliver to their cities, but there are a lot of challenges trying to establish metrics and tracking methodologies to accomplish that.

3 days ago

U.S. Business Travelers More Likely to Drive Than Fly to Meetings

U.S. Business Travelers More Likely to Drive Than Fly to Meetings

Andrew Sheivachman, Skift

It can be easy to forget that most U.S. business travelers aren't road warriors hitting multiple cities in a week. Sometimes we fixate too much on those who travel the most instead of the majority, who spend a day or two visiting clients or potential customers.

5 days ago

The Rise of Innovation Districts — Meetings Innovation Report

The Rise of Innovation Districts — Meetings Innovation Report

Greg Oates, Skift

In an effort to leverage the tech and creative industry advancements in their cities, U.S. mayors are doubling down on innovation districts to transform their cities' reputations and provide a heightened destination experience for conference organizers.

1 week ago

Millennials Are Attending Events in Droves Because of Fear of Missing Out

Millennials Are Attending Events in Droves Because of Fear of Missing Out

Jaimie Seaton, Skift

Millennials value experiences over things, so getting them to your event is easy. But once they're there, will they look up from their phones long enough to engage?

1 week ago

The Future of Event Design and Diversity — Meetings Innovation Report

The Future of Event Design and Diversity — Meetings Innovation Report

Greg Oates, Skift

Two of the biggest transformations in the meetings industry today relate to more creative event design and more emphasis on diversity, but we have a long way to go before each enters mainstream adoption. We in the meetings media can do better advancing those themes.

2 weeks ago

Design Hotels’ First Event for Meeting Planners Was a Lesson in Brand-Building

Design Hotels’ First Event for Meeting Planners Was a Lesson in Brand-Building

Jaimie Seaton, Skift

If your brand is all about unique experiences, then "show, don't tell" may be the best marketing strategy.

2 weeks ago

Events Industry Joins the Influencer Trend — Meetings Innovation Report

Events Industry Joins the Influencer Trend — Meetings Innovation Report

Greg Oates, Skift

More convention bureaus like Atout France should adopt an influencer campaign strategy to drive a higher level of digital engagement around both industry and non-industry events.

3 weeks ago

France Tests Social Media Influencer Strategy to Engage Meetings Industry

France Tests Social Media Influencer Strategy to Engage Meetings Industry

Greg Oates, Skift

Lots of destinations work with influencers to drive leisure traffic, but France's national tourism board is among the first to contract a meetings and events specialist to engage conference planners. This should inspire other countries and cities to try the same because it positions them as digital innovators to younger audiences.

3 weeks ago

Defining the Event Speaker of the Future — Meetings Innovation Report

Defining the Event Speaker of the Future — Meetings Innovation Report

Greg Oates, Skift

Conference planners are shifting their criteria for sourcing speakers based on three disruptions: changing attendee expectations, the rise of digital engagement, and a batch of high-profile conferences redefining event design.

1 month ago

When Conferences Are Talent Magnets For a City — Meetings Innovation Report

When Conferences Are Talent Magnets For a City — Meetings Innovation Report

Greg Oates, Skift

Part of C2 Montreal's mandate is to attract outside companies and talent to explore the city's convergence of social, tech, research, cultural, urban, and industrial innovation. The conference's trendy design is just the first step in that process.

1 month ago

The C2 Conference Is a Billboard For Montreal as a ‘Smart Living Laboratory’

The C2 Conference Is a Billboard For Montreal as a ‘Smart Living Laboratory’

Greg Oates, Skift

While everyone is talking about the industry-leading creative conference design at C2 Montreal, the big story is how the 6-year-old event has evolved as a platform for the region's innovation economy to co-create the future of cities and collaborative urbanism.

1 month ago