Tourism News

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Understand the evolving landscape of global tourism, including key issues like post-coronavirus recovery, overtourism, and destination development. Our detailed articles and insider perspectives from industry leaders provide a clear view of current and future trends. 

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Discover the latest marketing campaigns and strategic moves within the tourism industry. Explore in-depth reports on destination tourism data and analysis. Skift is your trusted source for tourism news, delivering critical information to help shape your strategies and decisions. 

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Online Travel

What Travel Brands Should Know About China's RedNote

As overseas travel rebounds and Chinese consumers increasingly seek out genuine travel tips and personalized recommendations, brands looking to engage this influential audience must understand what makes RedNote a powerful tool for modern travel marketing.
Tourism

Indian Union Budget: The Hits and Misses for Tourism

While the Indian Union Budget for 2025-26 didn't roll out any blockbuster wins for tourism, the industry is still finding reasons to celebrate the small victories.
Tourism

Global Travel Poised for Continued Growth in 2025

2024 marked a year of normalization for global travel, with the focus shifting from recovering to pre-pandemic levels to achieving real growth beyond those. While challenges remain, the industry demonstrated resilience and is poised for continued growth in 2025.
Tourism

Japan Reports Surge in Arrivals from India

Japan has successfully moved from a bucket-list destination to a much more realistic getaway for Indian travelers. What would it take for India to crack Japan’s top five source markets? A little visa-free magic, perhaps?