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Tourism News

The latest tourism and destination news from around the world. Read exclusive interviews with leaders, see the latest marketing campaigns, and understand the bigger issues like coronavirus recovery and destination development.

Mergers and Acquisitions

Certares to Fuel FTI Tech Overhaul with Takeover, $130 Million Investment

A leading travel and tourism investment firm acquires the third-largest tour operator in Europe.

Jesse Chase-Lubitz | 2 weeks ago

Tourism

California’s Tourism Boss Deploys New Campaign and Celebs to Fill Tourism Hole

Wildfires tarnished the tourism appeal of the Golden State. So Visit California is running a splashy new "Ultimate Playground" campaign. CEO Caroline Beteta dishes on the pivot, her $150 million war chest, and how her team uses famous faces as brand ambassadors.

Dawit Habtemariam | 2 weeks ago

Tourism

Chinese Tourists Continue Love Affair With Iceland, Kazakhstan is New Favorite

Think Iceland was an unexpected favorite for Chinese tourists, what would you say about Kazakhstan?

Peden Doma Bhutia | 2 weeks ago

Tourism

Maldives Tries to Win Back Indian Tourists As Arrivals Fall 40%

While Maldives enjoys record-breaking arrivals, its tourism companies aren't about to let the Indian market keep falling. They're on a mission to reverse the trend.

Peden Doma Bhutia | 2 weeks ago

Media and PR

Wisconsin Tourism Taps Into Top Chef With Its First National Cable TV Ad

Forget stereotypes about cheese and beer. Wisconsin believes that hosting Top Chef will translate into highlight the state's culinary offerings and boost tourism to the state.

Dawit Habtemariam | 3 weeks ago

Tourism

Ask Skift: What Are Summer Travel Trends for 2024?

As a monster summer travel season is a rapidly approaching, here are some trends worth noting as the industry continues its recovery from the pandemic.

Rashaad Jorden | 3 weeks ago

Tourism

Destination Canada CEO Bets on New Promotion Fund, World Cup 2026

Canada's adapting to changes to its tourism sector and relationship with the Chinese market.

Dawit Habtemariam | 3 weeks ago

Tourism

Detroit Jumps on NFL Draft Buzz with New Tourism Campaign

Detroit is taking advantage of the NFL Draft to say it's a great place for tourism.

Dawit Habtemariam | 3 weeks ago

Tourism

Tying the Knot Abroad: Market Sizing Indian Wedding Tourism – New Skift Research

Alongside the Indian travel boom is a growing international Indian wedding market, with lucrative opportunities across the tourism ecosystem.

Varsha Arora, Skift | 3 weeks ago

Tourism

Brazil Delays Visa Requirement for American Tourists Until 2025

Brazil keeps pushing back its visa requirement for tourists from Australia, U.S. and Canada. Given the value of these markets to Brazil, maybe it should scrap the requirement altogether.

Dawit Habtemariam | 3 weeks ago