With digital music destroying other parts of the music economy, live music is thriving and tourism as part of it cannot be underestimated as these numbers from UK show.
Even if Google Glass does not take off in its current form, wearables are here to stay. This campaign, though unwieldy from a usability perspective, will help show the potential of this technology and its application in travel and the marketing of it.
Considering the market penetration of online travel in China, still a long way to go on growth, and mobile is just getting started. Homegrown players dominate the market, and the only way larger global players can get in is buy their way in.
The United States recently started promoting itself as tourist destination overseas, but these images shared on social media channels worldwide will send a much louder and unwelcoming message to potential visitors.
All the elements that need to be present in a great tourism video -- creative landscape visuals, people having fun, non-generic voiceovers, right music --- fit in well in this one. Maybe BrandUSA should learn from this, or better still, maybe hire Tourism Australia to do all its marketing? Is that even possible?
Warren's case is not representative of most Airbnb stays in New York City where people are known to run illegal hotels and entire apartments are one of the most common kind of rentals.