Tourism News

Visit Philadelphia’s new videos target black travelers making at least $75,000 and aim to reclaim some lost market share. But the campaign sends a more nuanced message to a wider audience.

From water parks to overseas investment, theme park operators are coming up with new ways to grow their business. One common thread: Find brands that have a built-in customer base and use them to attract new visitors.

Some destinations preparing for Hurricane Maria were still bailing out from Hurricane Irma and the succession of intense hurricanes will have a long-term impact on many aspects of the region's tourism industry.

The J-1 visa program is an invaluable resource for many travel industry businesses. It's clear that any cuts to the program would be detrimental to the travel industry and the broader U.S. economy.

The UNWTO has been touting impressive growth in global tourism for years but, has only recently started to get more serious about the reality of overtourism. Travel brands will be watching how Pololikashvili responds to the problem, and whether he can get through to destinations that are struggling.

Visit Oslo doesn't want to become a shell of itself, lose its Nordic cool character, and attract too many tourists. But it definitely wants a larger slice of international market share, and it is combing through social media for its new campaign to help make that happen.

A new study from Expedia Media delves deep into the behaviors and preferences of U.S. and Canadian travelers.

Brand USA is optimistic about its future and is ending its budget year by meeting its partner contributions' goal. But with international visitation in the U.S. continuing to decline, it hopes to get smarter and more strategic with how it spends its marketing dollars in the coming year.

High-end travelers are much more likely to embark on a very long-haul flight to a new destination than are budget tourists, so it is wise for the boards to focus on big spenders for any partnership.

While demand for flights from China to the U.S. is down, it is rising to Canada, which is enjoying new peaks in Chinese arrivals. No Trump Slump in Canada, which is visa-friendly, welcoming and appealing to free-spirited millennials.