Visit Oslo Campaign Rescues Travelers From People-Polluted European Cities
Skift Take
Visit Oslo doesn't want to become a shell of itself, lose its Nordic cool character, and attract too many tourists. But it definitely wants a larger slice of international market share, and it is combing through social media for its new campaign to help make that happen.
Oslo, Norway doesn't have the Mona Lisa nor does it have a world-renowned art museum on par with Paris' Louvre.
But it also doesn't have crowds and long wait times at attractions, according to Visit Oslo, the city's tourism board, and does have attractions, arts, culture and dining on par with any vibrant European capital. And to prove that, as part of a new marketing campaign, it is "rescuing" weary travelers from overcrowded European cities and flying them to Oslo to show them why the city is a great alternative destination.
Oslo city officials want to prevent becoming another Venice or Barcelona, for example, and recently talked to Barcelona city and tourism officials to learn from a city that's experiencing overtourism.
Related: Watch Skift's nine-minute documentary on overtourism in Barcelona.
"I believe that there’s a high focus on managing visitor growth by the Oslo county government," said Christian Lunde, CEO of Visit Oslo. "We don’t want to be
