Tourism News

New Skift Report: The Rise of Transformative Travel

The idea of “transformative travel” is taking hold of the travel industry and catching on with travelers across all consumer segments. We set out to find what’s driving this traveler shift toward self-actualization and what this means for travel brands.
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Skift Forum Europe Preview: How Tourism Transformed Iceland’s Economy

In some parts of Iceland, odds are you're more likely to meet a tourist than you are a local. The country doesn't want to lose its cool, progressive, and beautiful Nordic edge that's fueling demand. That's why it's successfully worked to promote its offseason and use humor and relatable language in its marketing campaigns.

SeaWorld CMO Is Latest to Go in Executive Purge

SeaWorld has said its new marketing campaign is an important step as the operator tries to bring in more visitors and leave its troubles behind. Now that the chief marketer is gone, will the emphasis change?

Washington, D.C. March Shows Promise of Protest Tourism

Protests and marches are a phenomenon that D.C. tourism officials never asked for but are forced to reckon with. It's an ongoing reckoning that the city's tourism board is still figuring out in the digital age, and other destinations are taking cues.