Tourism News

COP30 highlighted tourism’s rising influence in climate talks. As industry-led plans move toward national adoption, the importance of being at the table now is only growing.

It's not clear whether COP30 will go on, but it's a blow for the government of Brazil, which was hoping for a climate agreement to come out of the talks.

A new research report from Skift and Amazon Ads reveals key indicators signaling a significant mindset shift among U.S. travelers and its implications for marketers and advertisers.

Saudi Arabia’s tourism progress is real and worth recognizing — but so are the structural challenges it must confront to achieve lasting, credible growth.

Indian travelers are redefining the global travel market with a shift from bargain hunting to identity-driven travel. As video, creators, and AI now steer decisions, for travel brands, keeping up isn’t optional anymore.

The bill would restore funding for Brand USA ahead of major tourism events like the World Cup and Olympics.

Despite strength from some destinations, there were widespread declines among the top 10 inbound markets.

In an industry racing against climate deadlines, the fastest path to impact is turning every breakthrough into a blueprint.

While the expedited process should make securing a visa easier for ticket holders, Secretary of State Marco Rubio still suggests World Cup travelers apply for a visa “as soon as possible.”

Saudi Arabia’s tourism ambitions are massive. The question now is whether a well-timed soft-power push in Washington can convert into real investment, credible Western visitor growth, and sustained global demand.