For the U.S., winning back Canadians will require more than marketing campaigns — it will demand a rethink of entry processes, safety perceptions, and the overall visitor experience.
The most important travel industry trends for 2026 are at the core of how Qiddiya City is designing experiences, attracting visitors, and shaping the city itself. These lessons from the world’s first city built for play will have an indelible impact on the future of the industry.
Saudi-Russia relations are no longer defined only by oil. Flight expansions and visa deals show the partnership widening into travel and tourism, giving both countries new levers of influence beyond energy markets.
The collapse of Jamaica’s peak tourism season after Hurricane Melissa shows how unprepared the industry remains for extreme weather. Building climate resilience is no longer optional.
What looked like Sri Lanka’s best shot at getting closer to its 2018 tourism peak may now turn into a softer December. But the government’s quick push shows it’s trying to keep a weather emergency from snowballing into a full-blown tourism setback.
Global travel performance accelerated entering the final quarter of 2025, growing 3% year-on-year. The surge was driven by two major trends: a spike in car-rental demand, and the continued lead of the Asia-Pacific region.
Chinese travelers are driving a sharp tourism surge in the Middle East and North Africa. The growth hinges on simple fixes: easier visas, more flights, and clear safety signals. The places that cut the hassle are winning.
Indian travel players are going global with their intimate knowledge of this segment of travelers. The shift is no longer a future bet, it's underway and much needed.