The Louvre enacted a steep price hike, but its officials must believe the added cost won't discourage visits to one of the world's most famous museums. It's counting on more than $23 million in added revenue.
India's current tourism revenue makes one thing crystal clear: Just talking about the importance of tourism without an actionable strategy is a short-sighted move, and the country doesn't seem to get beyond rhetoric.
The world may be looking to get more Indian travelers, but not every country is keen on it, even if India is a low-hanging fruit sitting right beside it.